When is it right to rename an organization? The Vermont Forum on Sprawl knew action had to be taken when the organization’s positive focus on “connecting communities, people and the environment” was being compromised. Surveys and name testing helped us and their board of directors decide on a name that best reflected the organization - Smart Growth Vermont. Place created a new logo and collateral to coincide with a gala kick off followed by a full brand rollout that included printed collateral, awards and web assets.