Place Creative Company

Michelle Boutin

art director

Other Titles
Party Planner
Higher Ed
BFA from Lyndon State College
Before Place
Burton Snowboards and Vermont Business Magazine

A MacGyver of the graphics, Michelle formulates crafty and creative solutions to overcome challenges. Michelle comes to Place with two decades of independent and corporate experience as a versatile designer and team leader in print, digital and social creative. Before Place, Michelle spent 13 years in creative marketing at Burton Snowboards creating print catalogs, in-store retail display marketing, global advertising, product packaging and digital/social creative. Before Burton, she spent close to a decade in publication layout and design at Vermont Business Magazine and The World newspaper.

Equal parts left and right side of the brain, she’s at her best when she can lead a brand through strategic planning and then execute on visual storytelling through design. Michelle works primarily on Darn Tough Vermont creative; however, works with other brands on packaging systems to web design and user experience. When she’s not working on these brands, you could find her doing burpees and cleans at 802 Crossfit. Lucky for her, she has the right socks to perform at her best.