Born in Vermont’s Northeast Kingdom in 1899, Bag Balm needed to harness their heritage and reignite lapsed users
We developed the Works Wonders campaign to echo the sentiments of Bag Balm’s generations-deep customer base and help establish the product as a go-to solution for today’s consumer. The campaign was born from a handful of customers on the brand’s Facebook page saying that Bag Balm “Works Wonders”. We created the heritage look-and-feel and rolled the campaign out through print, digital, and web assets to help increase retail sales across major drug and online retailers.
