Helping Protect the Bee Population on Behalf of America’s Most Awarded Gin
Calendonia Spirits, the makers of honey-infused Bar Hill Gin and other spirits, not only make America’s most awarded gin, but they have a social mission that we can all get behind: bringing awareness to the importance of bees to our everyday life. Almost 90% of all flowering plants and approximately 30% of our food crops depend on animal pollinators. Bee’s Knees Week is an annual, nationwide event to get bars, restaurants, and the at-home bartender involved in this mission. The event aims to share the Bee’s Knees cocktail, as well as highlighting the importance of pollinators and working to protect them. During Bee’s Knees Week, Barr Hill will be planting 10 square feet of bee habitat for every Bee’s Knees cocktail — a classic made with gin, lemon, and honey — shared on social media. We helped with the 2021 Bee’s Knees campaign, from concept to full rollout on digital, web, social, and print materials in restaurants and bars.