Darn Tough Vermont
We helped make sock ads stand out
The performance sport sock market is flooded with technical offerings clamoring for consumer attention. Cabot Hosiery Mills knew they had to step it up if they wanted to succeed. We initially consulted on product naming and then moved on to taglines, corporate identity, and packaging. The final brand is undeniably fun but never loses sight of the fact that Darn Tough socks are crafted in Vermont to be unbelievably durable. Darn Tough has gone from a concept to a popular brand carried by national retailers like EMS. We continue to help Darn Tough build a solid fan base of devoted users around their brand.
SCOPE: brand identity, tagline + positioning, packaging design, integrated campaign, print + online advertising, e-commerce website, catalog design, illustration, retail environments, sticker + apparel design
PRINT CAMPAIGN
BRAND IDENTITY
PACKAGING DESIGN
BRAND POSITIONING
IF YOU’RE OUT THERE, WE’RE WITH YOU
If you’re out there doing incredible things in our socks, we support you by making the most durable socks on the planet at the mill in Northfield, VT. This tagline spanned multiple channels from print to digital, web to video.
WEBSITE DESIGN
DEALER CATALOGS
RETAIL POINT-OF-PURCHASE
Darn Tough is now a global brand that resonates with a diverse audience—from core athletes to casual users.
