Place Creative Company

Efficiency Vermont

Illuminating an Integrated Campaign

We created an integrated campaign to help Efficiency Vermont reach their goal of getting a million CFL and LED light bulbs into Vermonters’ homes. Based on market research we developed broadcast, radio, print and online advertising that leveraged the bulbs’ core benefits, while still feeling uniquely indigenous to Vermont. In-store we developed customer engagement experiences, and a versatile POS system that helped this special offer for Vermonters cut through the clutter and make connections.

SCOPE: advertising, video production, radio, POS, copywriting, print collateral


Efficiency Vermont Video Screenshot
VEIC Video Screenshot
VEIC Video Screenshot


Efficiency Vermont - Saving in Season Posters


Efficiency Vermont Lightbulb Display Ads

Custom Retail Display

EV Lightbulb Display