Illuminating an Integrated Campaign
We created an integrated campaign to help Efficiency Vermont reach their goal of getting a million CFL and LED light bulbs into Vermonters’ homes. Based on market research we developed broadcast, radio, print and online advertising that leveraged the bulbs’ core benefits, while still feeling uniquely indigenous to Vermont. In-store we developed customer engagement experiences, and a versatile POS system that helped this special offer for Vermonters cut through the clutter and make connections.
