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Vermont Mechanical

Helping a mechanical contractor showcase their hard-working people—not their white vans.

Vermont Mechanical is a premier mechanical contractor in Vermont, New Hampshire, and New York. They’ve built their reputation on quality work done by the best people. That led to our team developing the tagline, It’s What’s Inside That Counts ™. These efforts highlight the strong dedication to integrity and excellence by their people. The campaign rolled out in print publications and helped to brand the interior of their new headquarters. It ultimately helped them create more engaging proposals, strengthen team culture, and win more projects.

SCOPE: brand strategy, integrated campaign, print advertising, website design, copywriting, branded environments

BRAND POSITIONING

Welder

IT’S WHAT’S INSIDE THAT COUNTS

When we met with Vermont Mechanical, you’d think to compete in engineering you’d need a large fleet of white vans. But during our Brand Focus Workshop, the white vans were only a small part of what made their team so successful. The secret was in their dedicated people. At the end of the day, they were essential for making their customers happy. We developed the tagline It’s What’s Inside that Counts to do double-duty: talk about the inner workings of a building and the caring, committed people who strive for nothing but the best.

PRINT CAMPAIGN

Print Ads

WEBSITE DESIGN

Vermont Mechanical Website
Vermont Mechanical Mobile Website