Helping a car-sharing non-profit combat climate change with humor and education
CarShare Vermont is a nonprofit founded by Vermonters who care about their community and environment. They provide a convenient, affordable, and reliable alternative to owning a car that enhances the environmental, economic, and social wellbeing of our region and planet. We were involved in the early stages of this concept. Our Brand Focus Workshop helped provide consensus and direction for the organization—from naming to the eventual identity of the entire fleet and brand. We then went on to develop the campaign, It’s Easier than You Think, to tackle climate change and how single-occupancy driving helps save the planet.