Re-imagining the Division of Vocational Rehabilitation for Vermonters with Disabilities
The Division of Vocational Rehabilitation approached Place Creative Company with multiple communication challenges. The first was their name. Through an in-depth Brand Focus Workshop process, we discovered key team members and people with disabilities did not like the word “rehabilitation” in their program name. From there, we led their team through a complete re-branding. We worked with them on naming, brand strategy, and supporting brand language to develop a meaningful brand. From there, we developed all creative collateral including web, print, and video. The statewide media campaign rolled out in early 2022 and generated 200+ inquiries to the program.