Montshire Museum of Science
A science museum in need of a brand refresh embraces their history and encourages discovery through the joy of science
The Montshire Museum of Science knew they needed to evolve to not only continue engaging area residents and tourists but to better align the organization with its core mission: experiencing the joy of science. We developed an integrated brand system starting with a new identity and tagline, What Will You Discover?. Finally, we helped their team roll-out 30+ marketing pieces—from outdoor signage to admissions signs and merchandise.
SCOPE: brand strategy, brand identity, brand positioning, print collateral, wayfinding
BRAND IDENTITY
BRAND POSITIONING
WHAT WILL YOU DISCOVER?
The most profound joy of science can be found in the seemingly simple moments we share together. These are the moments where we become lost in the unexpected spark of discovery. Behind every moment, there is an opportunity to discover more. It lies around every corner, beneath every leaf.
PRINT COLLATERAL
WAYFINDING
The brand system rolled out across their 100-acre landscape of trails and indoor exhibits and helped solidify the Museum as a go-to destination for science education.
