Rossignol North America
Establishing a women’s program for a global leader in the snowsports industry
Our team established the foundation of the program through strategic brand positioning, naming, and brand mark development. The women represented, both young and old, represent the brand’s promise, “Another Best Day.” Place crafted the main positioning of the women’s program, “We Rise.” We established the visual language and logo mark used on displays, softgoods, and hardgoods at area demo days and summits. The campaign also rolled out through video, social media, and their core of media + brand ambassadors.
SCOPE: brand strategy, brand naming, brand identity, brand guidelines
We Rise is a rallying call. A call to unite, educate, empower and lift each other to our best potential. To collaboratively develop authentic women’s gear for the next level of confidence, fun, and freedom. We are dedicated to engaging our community by sharing knowledge and unique experiences. We are committed to fostering the passion, wisdom, and enthusiasm to the next generation.
BRAND LOOK + FEEL
Rossignol rolled out the We Rise brand positioning at two major industry shows: OR/SIA in Denver, Colorado and the ISPO show in Munich, Germany. The campaign also appeared in their world-wide retail catalogs.