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WORKHORSE Ground Solutions

Building a ground protection brand that takes on the villain of the construction industry: plywood.

WORKHORSE® Ground Solutions is a division of BikeTrack, Inc., a provider of military-grade ground solutions for tents and demanding base facilities. They developed WORKHORSE Ground Solutions to enter the commercial market. We developed the brand name, logo, brand messaging, and all supporting creative, including a three video series to see the product in action and provide a comprehensive overview of the product’s benefits. We used these assets, along with digital and social ads, to craft an omnichannel media campaign aimed at increasing awareness for this rugged and dependable brand. They’ve seen tremendous success across many channels including paid search and social.

scope: brand strategy, naming, logo, brand positioning, print collateral, paid social media strategy,  display advertising, paid search, website, direct mail, video production, tradeshow, photography, copywriting.


Workhorse Ground Solutions Logo
Workhorse Logo on Black
Workhorse Secondary Logo on Gold


Protect Your Ground. Protect Your Profits.
Protect Your Ground.
Protect Your Profits


Workhorse Website Mockup on a Laptop
Workhorse Mobile Image #1
Workhorse Mobile Image #2
Workhorse Mobile Image #3


Workhorse How to Video
Plywood Fails Video
Protect Your Ground Video


Workhorse Print Collateral
Workhorse Direct Mailer


Plywood Roads Suck. Crushed Stone Roads Suck.