Capturing the heritage and authenticity of one of the oldest orchards in Vermont
Champlain Orchards produces hard ciders from their own apples in Shoreham, Vermont. They wanted to bring the heritage of the orchard to their hard cider. We met with the team for a Brand Focus Workshop to distill their promise to their customers: providing the best hard cider crafted with Vermont grown apples from their orchard. That key insight led to the development of a packaging system that evokes a whimsical, old-fashioned design, that’s true to this Vermont orchard—much different from other Vermont hard cider companies. Ultimately, our work provided the groundwork for this rapidly growing cider company.