Place Creative Company

New-Skin Liquid Bandage

New-Skin faced increasing pressure from private label. They needed to break through the crowded adhesives market.

We helped position the brand to better insulate from private label and increase liquid bandage usage. The tagline we developed, RE-THINK HOW YOU HEAL, put a direct focus on solving the challenges and problems their consumers face. They are actively looking for a better solution than adhesive bandages. We harnessed this frustration into a 360-degree campaign that crossed multiple channels including packaging, web, digital ads, and video.

SCOPE: brand positioning, brand identity, packaging design, website design, amazon marketing, video production, integrated campaign, digital advertising, retail marketing

PACKAGING DESIGN

New-Skin Before and After

BRAND IDENTITY

BRAND POSITIONING

RE-THINK
HOW YOU HEAL

RE-THINK HOW YOU HEAL positions New-Skin as an innovative solution in a category that has failed to evolve with the needs of its users. Compared to traditional bandages, New-Skin is a radical leap forward in performance and efficacy. Our tagline directly addresses the fact that New-Skin® is a profoundly new concept in healing and sets us apart from the competition.

WEB DESIGN

Website Design

VIDEO

DIGITAL AD CAMPAIGN

New-Skin Display Ads

AMAZON SUPPORT

Amazon Logo

We worked with New-Skin to develop their presence on Amazon with one goal in mind: convert visitors into buyers and loyal fans. We built custom product images, the Amazon A+ pages as well as a comprehensive Amazon Brand Store.

New-Skin Amazon