A small family farm was on the brink of collapse. Now, they’re the #1 organic egg brand in the US.
Pete and Gerry’s was America’s first Certified Humane egg producer and even as their company has grown they’ve avoided “factory farming” practices. We were brought in to help capture the brand story behind the values-based fourth-generation family business and build much-needed name recognition with consumers. A fully integrated brand system consisting of a new corporate identity, packaging, web design, and delivery trucks rolled out the new brand story with understated honesty. The resulting work made strong connections with the brand’s core demographic—moms and female heads of household—to help drive sales to almost $200M in sales. They are now the #1 organic egg brand in the USA.