Helping a grass-fed beef brand stake a claim at retail
Teton Waters Ranch was doing everything right: an amazing product, extensive distribution, and a team of industry veterans. But, their products were not selling through. After consumer research to determine perceptions, we developed engaging packaging to differentiated the brand in an already crowded market. We worked with their team on the best messaging hierarchy to tell their brand’s story: articulate the product first and the brand second—all at a crucial point in the purchase process: the store shelf. The new packaging celebrates the core tenants of the brand and helps visitors connect with the ranches their food comes from.