We worked with the Vermont Department of Health on important work around awareness of perinatal mood and anxiety disorders. An often overlooked and misunderstood challenge of pregnancy and parenting, we worked hard to understand what the conditions are like, the implications of seeking support, and how we can help strengthen a network of providers, medical facilities, and even Vermonters to be comfortable with seeking the help they need. The campaign work is supported by the tagline Support Delivered to serve as a springboard for talking, normalizing, and de-stigmatizing mental health for expecting and new parents.
Support Delivered (Vermont Department of Health)
BRAND + DIGITAL STRATEGY. CAMPAIGN DEVELOPMENT. LOGO. PRINT COLLATERAL. VIDEO + ANIMATION. SOCIAL MEDIA CONTENT. DISPLAY ADS. BRANDED APPAREL.
What’s amazing about the word support is that it encompasses all kinds of things that can make the challenges of pregnancy and caring for a new baby just a little easier. From a delivered meal to advice from an expert to sharing stories with other parents, every offering can help make an emotional and some- times overwhelming time just a little easier. Support Delivered is more than just a play on the language of bringing a baby into the world, it’s a promise that Help Me Grow will be there help navigate toward positive mental health during the baby journey.