Helping Amtrak Vermont restore the authentic and majestic feeling only found with train travel
The Vermont Agency of Transportation and the Vermont Department of Tourism & Marketing wanted to increase the number taking the train to and from Vermont. The insight during their Brand Focus Workshop was: it’s not about what you do when you get to Vermont. It’s about how you get there – the journey. Using the tagline Make the Most of Your Journey, we developed an emotional print and digital campaign along with a 10-clip video series promoting the excitement and adventure of train travel, showing moments of wonder, connection, and togetherness. The campaign successfully elevated the on-train experience to something special compared to traditional modes of transportation.