Helping a statewide non-profit promote + encourage alternative commuting and public transportation
Go! Vermont helps reduce the cost and environmental impact of Vermonters’ driving choices by linking them to smarter options for transportation. From bus routes to carpool matching—Go! Vermont is a one-stop-shop for you to know & go. We developed statewide marketing initiatives to engage Vermonters in making positive changes in their daily transportation choices. Our campaigns focus on strong emotional and rational prompts that remind drivers of the down-to-earth benefits of switching modes of transportation.