New-Skin faced increasing pressure from private label. They needed to break through the crowded adhesives market.
We helped position the brand to better insulate from private label and increase liquid bandage usage. The tagline we developed, RE-THINK HOW YOU HEAL, put a direct focus on solving the challenges and problems their consumers face. They are actively looking for a better solution than adhesive bandages. We harnessed this frustration into a 360-degree campaign that crossed multiple channels including packaging, web, digital ads, and video.