Place Creative Company

Pete & Gerry’s Organic Eggs

A small family farm was on the brink of collapse. Now, they’re the #1 organic egg brand in the US.

Pete & Gerry’s Organic eggs was a small farm in the heart of New Hampshire. When their son, Jesse, returned from college, he found his parent’s farm struggling. And that’s when he committed to only selling organic eggs. Years later, Pete & Gerry’s is committed to the preservation of their network of small family farms and holds the spot as the #1 organic egg brand in the US. Their three brands are approaching $200M in sales annually.

SCOPE: brand identity, packaging design, video production, integrated campaign, print + online advertising, direct mail, retail marketing, event design, tradeshow design

VIDEO

BRAND IDENTITY

PACKAGING DESIGN

Let’s put farmers on the cartons.

When the competition was simply showing eggs on their packaging, we worked hard with Pete & Gerry’s to put pictures of the real family farms that partner with Pete & Gerry’s. The result? Double-digit sales growth.

Pete & Gerry's Organic Eggs Packaging Render

PRINT DESIGN

Pete & Gerry's Sell Sheets

DIRECT MAIL CAMPAIGNS

Pete & Gerry's Direct Mail