Place Creative Company

Union Bank

Union Bank captured the essence of why staying local is important to the communities they serve.

Union Bank is one of the only locally-owned banks in our region. With offices in Vermont and New Hampshire, they worked with us to develop an integrated campaign to highlight the key differences between them and their national competitors. They also wanted to reinforce their longstanding tagline, Stay Local. Go Far. This versatile tagline helped the bank to leverage any banking service: mortgages, commercial lending, savings accounts, and even customer service. The campaign work, along with robust growth objectives, has helped Union Bank grow significantly since starting to work us. The customer support videos have also landed the bank in the finals for the American Bankers Association Marketing Video Awards.

SCOPE: brand strategy, brand identity, brand positioning, website design, print campaigns, digital campaigns, video + photo, radio, retail design

VIDEO

Union Bank Brand Anthem Video
Union Bank Farmer Video
Union Bank Go Far Video
Union Bank Reassurance Video

BRAND IDENTITY

Logo

BRAND POSITIONING

Union Bank Positioning

WEB DESIGN

PRINT CAMPAIGN

Union Bank Print Ads