The brand sought to recapture their ethical heritage to resonate with their core audiences: moms + nurses
Dermoplast Pain and Itch Spray is a go-to product for postpartum pain, available in over 90% of the hospitals in the US. With a first aid spray, too, the brand approached their packaging redesign to bring credibility, professionalism, and a refreshed communication strategy to improve how the product shows up on-shelf and reignite consumer rediscovery. We also developed the brand’s tagline, In This Together, to speak directly to the network of caring and support it takes to heal.
