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Go! Vermont Web Header

Go! Vermont

Helping a statewide non-profit promote + encourage alternative commuting and public transportation

Go! Vermont helps reduce the cost and environmental impact of Vermonters’ driving choices by linking them to smarter options for transportation. From bus routes to carpool matching—Go! Vermont is a one-stop-shop for you to know & go. We developed statewide marketing initiatives to engage Vermonters in making positive changes in their daily transportation choices. Our campaigns focus on strong emotional and rational prompts that remind drivers of the down-to-earth benefits of switching modes of transportation.

govermont.org

SCOPE: brand strategy, brand identity, website design, integrated campaigns, print campaigns, digital campaigns, radio campaigns, copywriting, tradeshow, video production

WEBSITE DESIGN

Go! Vermont Laptop
Go! Vermont Mobile Views

BRAND IDENTITY

Go! Vermont Logo

BRAND POSITIONING

KNOW & GO!

Go! Vermont serves as a resource to all Vermonters to find out how they can get anywhere in the state. It also promotes knowledge of alternative commuting. So, when you need to get somewhere, know & go.

Know & Go Campaign

VIDEO STORYTELLING

PRINT CAMPAIGN

Know & Go! Print Campaign

DIGITAL CAMPAIGN

Digital Ad Campaigns

RADIO CAMPAIGN