Place Creative Company

Let’s Grow Kids

Helping a Non-profit Childcare Organization Reinforce their Message

The old website for Let’s Grow Kids wasn’t bringing the organization’s core mission to the forefront: child care for all by 2025. Through an in-depth brand strategy session, we worked with their team to develop the campaign, There’s No Second Chance for a Strong Start. This campaign is front and center on their homepage. As you scroll, the more brand pillars and how the organization impacts the community gets unpacked and encourages visitors to support Let’s Grow Kids by donating time, money, or simply signing a petition. Now, the website puts action at the forefront and supports the non-profit with core brand language that’s more in-line with their mission.

letsgrowkids.org

SCOPE: Campaign Development, Brand Positioning, Video, Web, Print + Digital Campaigns, Email Marketing, Social Media

WEBSITE DESIGN

Let's Grow Kids Mobile Screen
Let's Grow Kids Mobile Screen
Let's Grow Kids Mobile Screen

CAMPAIGN TAGLINE

THERE’S NO SECOND CHANCE FOR A STRONG START

We developed this campaign tagline because the first years of a child’s life form a bedrock of experience and learning that shapes future health, happiness and capacity for success. Those years only happen once.

BROADCAST VIDEO

Let's Go Kids - Sassy Kids

DIGITAL CAMPAIGN

Let's Grow Kids Digital Campaign

PRINT COLLATERAL

Let's Grow Kids Policy Handout