Helping a Non-profit Childcare Organization Reinforce their Message
The old website for Let’s Grow Kids wasn’t bringing the organization’s core mission to the forefront: child care for all by 2025. Through an in-depth brand strategy session, we worked with their team to develop the campaign, There’s No Second Chance for a Strong Start. This campaign is front and center on their homepage. As you scroll, the more brand pillars and how the organization impacts the community gets unpacked and encourages visitors to support Let’s Grow Kids by donating time, money, or simply signing a petition. Now, the website puts action at the forefront and supports the non-profit with core brand language that’s more in-line with their mission.