Re-Think How You Heal
New-Skin® is a fundamentally different way to resolve cuts – a liquid solution you simply spray or brush on. The brand was facing increasing pressure from private label brands and needed to stand out in the marketplace. Based on research, we uniquely positioned the brand and developed the tagline Re-Think How You Heal to appeal to hard-working people who need an innovative solution that keeps up with the rigorous demands of their work and lifestyles. The positioning strategy was executed on their website and display ads. It directly addresses the fact that New-Skin® is a profoundly new concept in healing and sets us apart from the competition.