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NewSkin Web Header

New-Skin® Liquid Bandage

Re-Think How You Heal

New-Skin® is a fundamentally different way to resolve cuts – a liquid solution you simply spray or brush on. The brand was facing increasing pressure from private label brands and needed to stand out in the marketplace. Based on research, we uniquely positioned the brand and developed the tagline Re-Think How You Heal to appeal to hard-working people who need an innovative solution that keeps up with the rigorous demands of their work and lifestyles. The positioning strategy was executed on their website and display ads. It directly addresses the fact that New-Skin® is a profoundly new concept in healing and sets us apart from the competition.

newskinproducts.com

SCOPE: brand positioning, brand identity, packaging design, website design, amazon marketing, video production, integrated campaign, digital advertising, retail marketing

WEB DESIGN

NewSkin Website

BRAND IDENTITY

PACKAGING DESIGN

New-Skin Before and After

BRAND POSITIONING

RE-THINK
HOW YOU HEAL

RE-THINK HOW YOU HEAL positions New-Skin as an innovative solution in a category that has failed to evolve with the needs of its users. Compared to traditional bandages, New-Skin is a radical leap forward in performance and efficacy. Our tagline directly addresses the fact that New-Skin® is a profoundly new concept in healing and sets us apart from the competition.

VIDEO

DIGITAL AD CAMPAIGN

New-Skin Display Ads

AMAZON SUPPORT

Amazon Logo

We worked with New-Skin to develop their presence on Amazon with one goal in mind: convert visitors into buyers and loyal fans. We built custom product images, the Amazon A+ pages as well as a comprehensive Amazon Brand Store.

New-Skin Amazon