Helping a Local Roaster Roast More Coffee for Friends
Vermont Coffee Company is a brand rich in authenticity. It comes through in their simple paper bag packaging, their team, and their positioning: Coffee Roasted for Friends. That was the central message we brought to life on their new e-commerce website. We also took a non-traditional approach to photography. Rather than use professional photography, we used a lot of the photos from their own team and loyal friends across the nation. This helped to strengthen the brand’s differentiation from other coffee company’s. The new site is now easier to navigate and shop while still preserving the company’s unique brand positioning.