Vermont Mechanical is a premier mechanical contractor in Vermont, New Hampshire, and New York. We developed the tagline and an ad campaign featuring It’s What’s Inside That Counts ™. The campaign rolled out across multiple channels to highlight the strong dedication to integrity and excellence by their people.
SCOPE: brand strategy, integrated campaign, print advertising, website design, copywriting, branded environments
IT’S WHAT’S INSIDE THAT COUNTS
When we met with Vermont Mechanical, you’d think to compete in engineering you’d need a large fleet of white vans. But during our Brand Focus Workshop, the white vans were only a small part of what made their team so successful. The secret was in their dedicated people. At the end of the day, they were essential for making their customers happy. We developed the tagline It’s What’s Inside that Counts to do double-duty: talk about the inner workings of a building and the caring, committed people who strive for nothing but the best.
