Helping Vermont’s first broadcast TV station increase viewership and evolve how they tell their own story
The organization faced quite a challenge: how do you produce programming to engage Vermonters? And secondly, how do you get them to become members and contribute to the station? We developed an integrated campaign, Further Together, to highlight the station’s ability to bring Vermonters together and tell our story—from known influencers to everyday residents. The campaign appeared in digital and print newspapers, social media, and on their new website. Vermont PBS is now an established brand—not just a TV station.