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Vermont PBS Web Header

Vermont PBS

Helping Vermont’s first broadcast TV station increase viewership and evolve how they tell their own story

The organization faced quite a challenge: how do you produce programming to engage Vermonters? And secondly, how do you get them to become members and contribute to the station? We developed an integrated campaign, Further Together, to highlight the station’s ability to bring Vermonters together and tell our story—from known influencers to everyday residents. The campaign appeared in digital and print newspapers, social media, and on their new website. Vermont PBS is now an established brand—not just a TV station.

SCOPE: brand positioning, brand identity, website design, video production, integrated campaign, digital campaign, print campaign

WEB DESIGN

Vermont PBS website

BRAND POSITIONING

FURTHER TOGETHER

When there is teamwork and collaboration, wonderful things can be achieved. After all, the most powerful movements start when two or more people come together. Further Together encapsulates the brand’s core mission: connecting neighbors through stories that change lives. It helps brings these stories of coming together—of teamwork—to viewers across the nation and the world.

Vermont PBS Color Bar

VIDEO

DIGITAL CAMPAIGN

Vermont PBS Digital Ads

PRINT CAMPAIGN

IDENTITY DEVELOPMENT